Updated daily · Arena + Artificial Analysis
Outbound Copy & Content
Cold email, LinkedIn sequences, landing page copy, newsletters, blog drafts. Voice match and edit distance matter more than raw IQ.
One board from The GTM Model Leaderboard
Outbound Copy & Content Leaderboard
Cold email, LinkedIn sequences, landing page copy, newsletters, blog drafts. Voice match and edit distance matter more than raw IQ.
- 1Claude Fable 5Anthropic#1Creative Writing rank
- 2Claude Opus 4.6 (Thinking)Anthropic#2Creative Writing rank
- 3Claude Opus 4.7 (Thinking)Anthropic#3Creative Writing rank
- 4Gemini 3 ProGoogle#4Creative Writing rank
- 5Claude Opus 4.7Anthropic#5Creative Writing rank
Operator take · Human-preference voting on writing is dominated by Claude. In practice: draft with a top-3 model, then run your own voice pass. Gemini 3 Pro is the strongest non-Anthropic writer right now.
Updated daily from the linked public leaderboards; last capture Jul 27, 2026. Elo and win-rate figures are preference-based measures, not task-completion guarantees. Always validate the top pick on your own representative work before routing production volume to it.
How to Read These Rankings
Four rules before you switch models
- Every ranking is task-specific. The #1 agent model is not the #1 writer, and neither is the right pick for 10,000 Clay rows.
- Scores come from public leaderboards (Arena, Artificial Analysis) with capture dates shown. Preference Elo measures which output people like, not whether work gets completed.
- Reasoning effort and harness matter: the same model at a different effort tier or in a different agent harness ranks differently.
- Cheap plus fast beats frontier for volume work. Route by job, not by brand loyalty.
We route these models inside production GTM systems every day. If you want help picking and wiring the right models into your own stack, that's what we do.