DemandLab

AI GTM Workshop

Teach your team to buildtheir own AI GTM systems

The DemandLab AI GTM Workshop is a hands-on session where your marketing and revenue team builds real AI agents, automations, and playbooks, led by Chris Arden, a practitioner who runs these systems in production for B2B SaaS companies. No slides. No theory. You build it live.

Inquire About a Workshop →See what we build ↓
On-site at your office or remoteHalf-day, full-day, or multi-dayMarketing, RevOps & GTM teams
Chris Arden

Your Workshop Lead

Chris Arden

Fractional CMO and Chief AI Officer with 20+ years building GTM systems for B2B SaaS companies. Chris has built signal-based outbound systems, AI content pipelines, agentic marketing operations, and automated RevOps infrastructure — all in production, for real companies, with real revenue impact. He brings that practitioner experience directly into your team's hands.

Fractional CMOAI GTM Practitioner20+ Years B2B SaaSClay · HubSpot · Claude · GPT-4

The Curriculum

What your team will build

Sessions are customized to your team's stack and priorities. Choose from 50+ agents, workflows, and automations — a selection of what's available is shown below.

Agents
  • Signal-based outbound agent
  • Paid search & paid social agent
  • Content pipeline agent
  • Lead scoring & routing agent
  • Competitive intel agent
  • Conversion-focused landing page agent
Workflows
  • Inbound lead nurture workflow
  • Campaign launch workflow
  • Sales handoff workflow (MQL → SQL → opportunity)
  • Content approval & publishing workflow
Orchestration
  • Full GTM orchestration (signals → research → outreach → follow-up)
  • Content factory (brief → draft → design → publish → distribute)
  • Revenue intelligence (pipeline data → insights → alerts → actions)
Automations
  • CRM enrichment on contact creation
  • Champion tracking (job change alerts → re-engagement)
  • Competitor mention alerts (G2, Reddit, LinkedIn)
Prompt Engineering & Playbooks
  • Role-specific prompt playbooks (SDR, AE, CMO, content, ops)
  • Reusable prompt libraries for GTM teams
  • AI output evaluation frameworks

50+

Agents, Workflows & Automations

Every session is customized. Tell us your stack, your team's priorities, and where you're losing the most time — we'll build for that.

Workshop Formats

Choose your engagement

4 hours

Half-Day Workshop

Deep focus on one category — agents, automations, or prompt playbooks. Your team leaves with one working system built live.

Best for: Teams new to AI tooling

8 hours

Full-Day Workshop

Cover multiple categories. Build 2–3 live systems with your team. Leave with a custom AI playbook and a prioritized build roadmap.

Best for: Marketing and RevOps teams ready to go deep

2–3 days

Multi-Day Engagement

Full GTM AI system design, live builds across every function, team training, and a complete AI playbook your team owns and can execute independently.

Best for: Companies serious about building an AI-native GTM motion

On-site engagements include travel. Virtual sessions available for all formats. Pricing varies by format and engagement scope — inquire for details.

Who This Is For

Built for GTM and revenue teams

  • CMOs and VPs of Marketing who want their teams AI-capable, not AI-dependent
  • Revenue Operations leaders building scalable, automated GTM infrastructure
  • Marketing teams spending too much time on manual work that AI can handle
  • B2B SaaS companies that want to move faster without adding headcount
  • Leadership teams that want to understand what AI can actually do — not just the hype

What You Leave With

Real systems, not slide decks

  • Working agents and automations built live with your team during the session
  • A custom AI playbook tailored to your stack and GTM motion
  • Prompt libraries your team can use immediately after the workshop
  • A prioritized build roadmap for the 90 days after the engagement
  • Ongoing reference materials and documentation for every system built

Frequently Asked Questions

Workshop questions, answered

What formats does the AI GTM Workshop come in?

Three. A 4-hour session with deep focus on one category where your team leaves with one working system built live. An 8-hour day covering multiple categories with 2 to 3 live builds plus a custom AI playbook and prioritized roadmap. And a 2 to 3 day engagement with full GTM AI system design, live builds across every function, and team training.

Who is the workshop for?

CMOs and VPs of Marketing who want their teams AI-capable rather than AI-dependent, marketing and RevOps teams losing hours to manual work AI can handle, and leadership teams that want to understand what AI can actually do beyond the hype.

What does my team leave with?

Working agents and automations built live during the session, prompt libraries the team can use immediately, and a prioritized build roadmap for the 90 days after the engagement. Everything built in the room stays with your team.

Who leads the workshop?

Chris Arden, Fractional CMO at DemandLab. He builds and operates agentic GTM systems in production for B2B SaaS companies, and the workshop teaches the same systems he runs.

Is the workshop on-site or virtual?

Both formats are available, and every workshop is scoped to your team's stack, goals, and priorities with a custom agenda agreed before the session.

Ready to build?

Bring AI GTM to your team

Every workshop is scoped to your team's stack, goals, and priorities. Reach out to start the conversation — we'll put together a custom agenda before we get in the room.

Inquire About a Workshop →

On-site and virtual formats available · Travel accommodated for on-site engagements